Legal

Terms of Service

Last updated: 5 April 2026

These Terms of Service (“Terms”) govern your use of the website and services provided by Deir Group Ltd, trading as Turbo Duck Studio (“we”, “us”, “our”).

By accessing our website or engaging our services, you agree to be bound by these Terms.

Services we provide

Turbo Duck Studio provides a done-for-you lead generation system (“The Lead Engine”) for UK service businesses, including:

Custom conversion-focused landing pages
Google Ads campaign setup and management
Conversion tracking and analytics
Weekly conversion rate optimisation
Live results dashboards
Monthly strategic reviews

Definition of a Qualified Lead

A “Qualified Lead” is defined as any individual who completes the agreed primary conversion action on the landing page built as part of The Lead Engine — such as submitting a contact form, booking a call, requesting a quote, or downloading a lead magnet — as verified by the conversion tracking installed during setup.

The specific conversion action(s) constituting a Qualified Lead will be agreed in writing during the Discovery phase (Week 1) and documented before the campaign goes live.

The following are explicitly excluded from the definition of a Qualified Lead:

Spam or bot submissions
Duplicate submissions from the same individual
Enquiries originating from outside the agreed geographic targeting area
Submissions that do not relate to the services the client offers

For the avoidance of doubt, a Qualified Lead is measured by the completion of the agreed conversion action. Whether that individual subsequently responds to contact, attends a meeting, or becomes a paying client is outside the scope of this definition and any associated guarantee.

Payment terms

Setup fee: £2,500 (one-off), payable before work begins.

Monthly management: £1,000/month, invoiced at the start of each calendar month.

Ad spend: You pay Google directly for advertising costs. We never handle, mark up, or take a percentage of your ad spend.

All prices are exclusive of VAT. Turbo Duck Studio is not currently VAT registered.

Ad Spend Responsibility

The client is solely responsible for funding their Google Ads account directly with Google. Turbo Duck Studio does not manage, hold, or process ad spend funds at any time.

Campaign performance — including lead volume, cost per lead, and the applicability of the 30-Day Lead Guarantee — is contingent on the client maintaining the agreed minimum ad spend of £1,000/month throughout the engagement.

If the client pauses, reduces, or fails to maintain the agreed minimum ad spend without prior written agreement from Turbo Duck Studio:

(a) The 30-Day Lead Guarantee is void for the affected period.
(b) Turbo Duck Studio accepts no responsibility for reduced lead generation performance during or following the period of insufficient ad spend.
(c) The monthly management fee remains payable regardless of ad spend levels, as campaign management, optimisation, and reporting continue irrespective of budget.

For ad spend above £3,000/month, a custom management plan will be agreed in writing before the increased budget is deployed.

The 30-Day Lead Guarantee

If your system does not generate at least one Qualified Lead (as defined above) within 30 days of your Google Ads campaign going live:

Your next month's management fee (£1,000) is refunded.
We continue working at no additional cost until Qualified Leads arrive.
If after 60 days we still haven't delivered, you walk away with everything we built — the landing page, the campaign, the tracking, the data — at no charge for ongoing management.

This guarantee applies to the initial campaign launch only and is subject to the following conditions being met by the client:

(a) Maintaining a minimum Google Ads spend of £1,000/month throughout the guarantee period.
(b) Providing approvals on landing page designs and ad copy within 5 business days of submission.
(c) Responding to information requests within 48 hours during business hours.
(d) Not making material changes to business operations, service offerings, or geographic coverage during the guarantee period without prior discussion.

Where client delays in approvals or feedback result in a delayed campaign launch, the 30-day guarantee period will commence from the actual date the Google Ads campaign goes live, not the date of the signed agreement.

Intellectual property and ownership

Work product you own

Upon payment of the setup fee, you own all deliverables created specifically for your engagement, including:

Landing page code and design assets
Google Ads account credentials and campaign configurations
Keyword lists and ad copy
Conversion tracking setup
Campaign performance data
Any handover documentation provided

Your Google Ads account is registered to your business. If you end the engagement, you retain full ownership and access to all of the above.

What we retain

Turbo Duck Studio retains ownership of its proprietary methodologies, frameworks, templates, internal processes, and strategic approaches used in the creation of your deliverables. These are not included in any handover and are not transferred to the client.

In plain terms

You own everything we build for you. We retain the knowledge of how we build it. Your handover pack documents what was built, how it performs, and recommended next steps — not the internal decision-making frameworks behind the build.

We retain no proprietary claim over work product delivered to you, and we will never restrict your access to your own assets, accounts, or data.

Engagement terms

Initial term: 90 days from the date of first payment.

After the initial term: 30-day rolling. Either party may end the engagement with 30 days' written notice.

No lock-in: There are no long-term contracts beyond the initial 90-day term.

Your responsibilities

To deliver our services effectively, we require:

Timely responses to requests for information (within 48 hours during business hours).
Approval of landing page designs and ad copy within 5 business days of submission.
Maintenance of an active Google Ads account with sufficient budget (minimum £1,000/month).
Honest and accurate information about your business and services.

Limitation of liability

We do not guarantee specific lead volumes, conversion rates, or revenue outcomes beyond the terms of the 30-Day Lead Guarantee set out above. Marketing results depend on many factors including market conditions, ad spend, competition, and service quality.

Our total liability under these Terms shall not exceed the total fees paid by you in the 3 months preceding the claim.

Confidentiality

Both parties agree to keep confidential any proprietary, commercial, or sensitive business information shared during the engagement, and not to disclose such information to any third party without prior written consent.

This includes, but is not limited to: business financials, client lists, pricing strategies, campaign performance data, and internal processes.

This obligation survives the end of the engagement and continues for a period of 2 years following termination.

This clause does not prevent either party from disclosing information where required by law, or from sharing general, non-specific descriptions of the working relationship (e.g., for portfolio or testimonial purposes) with prior agreement.

Governing law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these Terms

We may update these Terms from time to time. Any material changes to these Terms will be communicated in writing to active clients. For website visitors, changes will be posted on this page with an updated “Last updated” date.

Continued use of our services following notification of changes constitutes acceptance of updated Terms.

These terms were last updated on 5 April 2026. While we have made every effort to ensure accuracy, this document does not constitute legal advice. If you have questions, email privacy@deirgroup.com.

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