Legal

Terms of Service

Last updated: 28 May 2026

These Terms of Service (“Terms”) govern your use of the website and services provided by Deir Group Ltd, trading as Turbo Duck Studio (“we”, “us”, “our”).

By accessing our website or engaging our services, you agree to be bound by these Terms.

Services we provide

Turbo Duck Studio provides lead generation diagnostics, advisory, and end-to-end implementation services for high-value professional service businesses.

Lead Acquisition Diagnostic— a paid, standalone review of a client's existing lead generation system, covering search demand, conversion paths, tracking, advertising performance where access is available, lead quality, follow-up, and recommended next-step priorities. The Diagnostic is a self-contained piece of work. It does not guarantee implementation and does not create an obligation on either party to proceed to any further engagement.

Lead Acquisition Advisory— strategic judgement, second opinions, and commercial direction provided as time-based advisory blocks. Advisory does not include managed campaign implementation unless separately agreed in writing.

End-to-End Lead Acquisition System— a managed implementation and management service comprising:

Custom conversion-focused landing pages
Google Ads campaign setup and management
Conversion tracking and analytics implementation
Ongoing optimisation after launch
Live results dashboards
Monthly performance reporting

Engagement phases (End-to-End Lead Acquisition System)

Each End-to-End engagement follows a defined build, launch, and management structure. Specific timings are agreed in writing in the Engagement Charter before work begins.

Phase 1 — Build foundation

Client onboarding, business understanding, service-line focus, lead definition, campaign planning, landing page structure, ad angle, key claims, and the Engagement Charter.

Phase 2 — Build and launch

Landing page build, Google Ads campaign build, conversion tracking installation, reporting view, enquiry path setup, client approval, launch preparation, and launch.

Phase 3 — Manage and optimise

Once the campaign, landing page, tracking, and enquiry path are live, the system is managed and optimised on an ongoing basis against the agreed lead definition and the client's commercial objectives.

Definition of a Marketing Lead

For the purpose of describing the scope of the End-to-End Lead Acquisition System, a “Marketing Lead” is a genuine enquiry from a real person or business for the agreed service line, with enough contact information for the client's team to follow up, as verified by the conversion tracking installed during setup.

The specific service line, conversion action(s), and criteria constituting a Marketing Lead will be agreed in writing and documented in the Engagement Charter before the campaign goes live.

The following are explicitly excluded from the definition of a Marketing Lead:

Bots or spam submissions
Duplicate enquiries
Suppliers or vendors
Irrelevant enquiries
Existing customer support requests
Enquiries outside the agreed campaign scope
Test submissions
Enquiries without usable contact information
Submissions made by the client, the client's employees, or parties acting on the client's behalf

For the avoidance of doubt, lead generation concerns the marketing hand-raise. Whether an enquirer subsequently responds to contact, qualifies as a sales opportunity, attends a meeting, or becomes a paying client is part of the client's own sales process and falls outside the scope of the lead generation service.

Payment terms

Lead Acquisition Diagnostic:£2,500, payable by invoice before work begins unless otherwise agreed in writing. The Diagnostic fee is for the diagnostic work itself and is non-refundable once work has commenced. It is a standalone engagement and does not create an obligation on either party to proceed to Advisory or the End-to-End Lead Acquisition System. Any credit of the Diagnostic fee against subsequent work is entirely at Turbo Duck Studio's discretion and is not an entitlement.

Lead Acquisition Advisory: Advisory is enquiry-led and invoiced before the relevant block begins unless otherwise agreed in writing. Current advisory options are:

5-hour Advisory Block — £2,250, redeemable within 60 days of purchase.
10-hour Advisory Block — £4,000, redeemable within 90 days of purchase.

Hours not redeemed within the applicable period lapse unless an extension is agreed in writing. Custom advisory scopes may be agreed in writing.

End-to-End Lead Acquisition System:£5,000 per month, payable monthly in advance. The engagement has a minimum initial term of three (3) months. After the initial term, the engagement continues on a rolling monthly basis until terminated by either party on 30 days' written notice. The first monthly invoice is payable before work begins; subsequent invoices are issued monthly and payable within 14 days of issue.

Ad spend:The client pays Google directly for advertising costs. Turbo Duck Studio does not handle, hold, mark up, or take a percentage of the client's ad spend at any time.

All prices are exclusive of VAT. Turbo Duck Studio is not currently VAT registered.

Ad spend responsibility

The client is solely responsible for funding their Google Ads account directly with Google. Turbo Duck Studio does not manage, hold, or process ad spend funds at any time.

Campaign performance — including lead volume and cost per lead — is contingent on the client maintaining adequate, agreed ad spend throughout the engagement. £1,500 per month is the recommended minimum for meaningful data in many markets. The standard End-to-End management scope covers up to £5,000 per month in Google Ads spend.

If the client pauses, reduces, or fails to maintain the agreed minimum ad spend without prior written agreement from Turbo Duck Studio:

Turbo Duck Studio accepts no responsibility for reduced lead generation performance during or following the period of insufficient ad spend.
Monthly management fees remain payable in full, as campaign management, optimisation, and reporting continue irrespective of budget.

For ad spend above £5,000 per month, a custom management plan will be agreed in writing before the increased budget is deployed.

Performance and results

Turbo Duck Studio does not offer a refund, money-back, or guaranteed-lead-volume arrangement. We do not guarantee specific lead volumes, conversion rates, or revenue outcomes. Marketing results depend on many factors including market conditions, ad spend, competition, the quality of the client's service offering, and the client's ability to respond to and convert enquiries.

Turbo Duck Studio commits to applying reasonable skill, care, and senior operator judgement to the work, and to being transparent about what is and is not working throughout the engagement.

Intellectual property and ownership

Work product owned by the client

Upon payment of the agreed fees for work delivered, the client owns all deliverables created specifically for their engagement, including:

Landing page code, copy, and design assets
Google Ads account credentials and campaign configurations
Keyword lists and ad copy variants
Conversion tracking setup and configuration
Campaign performance data and reporting records
Any handover documentation provided at end of engagement

The client's Google Ads account is registered to their business from the outset. On termination of the engagement for any reason, the client retains full ownership and access to all the above. Turbo Duck Studio will not restrict, revoke, or delay the client's access to any of their own assets, accounts, or data at any point.

Work product retained by Turbo Duck Studio

Turbo Duck Studio retains ownership of its proprietary methodologies, frameworks, templates, internal processes, and strategic approaches used in the creation of client deliverables. These are not included in any handover and are not transferred to the client.

In plain terms

The client owns everything we build for them. We retain the knowledge of how we build it. The handover pack documents what was built, how it performs, and recommended next steps — not the internal decision-making frameworks behind the build.

We retain no proprietary claim over work product delivered to the client, and we will never restrict their access to their own assets, accounts, or data.

Client responsibilities

To deliver our services effectively, we require the client to:

Respond to requests for information within 48 hours during UK business hours.
Approve landing page wireframes, copy, and ad copy within 5 business days of submission.
Deliver brand assets within 5 business days of the engagement start date.
Maintain an active Google Ads account with the agreed budget.
Respond to enquiries in a commercially reasonable time.
Provide honest and accurate information about the business, its services, and its target market.
Not make material changes to business operations, service offerings, or geographic coverage without prior discussion.

Failure to meet these responsibilities may result in the engagement being delayed, paused, or terminated, depending on the nature and impact of the failure.

Term and termination

Minimum term and notice (End-to-End Lead Acquisition System): The engagement has a minimum initial term of three (3) months. After the initial term, either party may end the engagement by giving 30 days' written notice. The client remains responsible for settling any invoices due up to and including the end of the notice period.

Termination for cause: Either party may terminate this agreement with immediate effect by written notice if the other party:

Commits a material breach of these Terms and fails to remedy that breach within 14 days of receiving written notice of the breach.
Becomes insolvent, enters administration, or ceases trading.
Engages in conduct that materially damages the other party's reputation or commercial interests.

On termination for cause by Turbo Duck Studio due to client breach, fees for work performed and any invoices already due remain payable, and no refund of fees already paid is due. On termination for cause by the client due to Turbo Duck Studio's material breach, the client is liable only for fees properly due for work performed up to the date of termination.

Compliance and regulated industries

The client acknowledges that advertising in regulated sectors (including but not limited to healthcare, dental, aesthetic, legal, and financial services) is subject to industry-specific advertising codes (including but not limited to ASA CAP Code, GDC guidelines, SRA rules, FCA rules). The client is responsible for ensuring that the services they offer, the claims they make, and the information provided to Turbo Duck Studio for use in ad copy and landing pages comply with all applicable regulatory requirements.

Turbo Duck Studio will exercise reasonable care to produce landing pages and ad copy that align with Google Ads policies and standard industry practices, but the client remains responsible for final regulatory compliance review and approval of all public-facing content before it goes live.

Data protection and GDPR

Turbo Duck Studio acts as a Data Processor in relation to personal data collected through landing pages built as part of the End-to-End Lead Acquisition System, where the client is the Data Controller.

Both parties agree to comply with the UK GDPR, the Data Protection Act 2018, and all other applicable data protection legislation.

Data processing responsibilities:

Personal data collected through client landing pages (names, contact details, enquiry information) is processed on the client's behalf for the purpose of lead generation.
Turbo Duck Studio maintains appropriate technical and organisational measures to protect personal data in accordance with UK GDPR Article 32.
Turbo Duck Studio will not transfer personal data outside the UK or EEA without the client's prior written consent.
On termination of the engagement, Turbo Duck Studio will, at the client's written request, delete or return all personal data processed on the client's behalf, save to the extent that retention is required by law.

Client responsibilities as Data Controller:

The client is responsible for having a lawful basis for processing personal data collected through the landing page (typically consent or legitimate interest).
The client is responsible for providing appropriate privacy notices to data subjects.
The client is responsible for handling data subject rights requests (access, erasure, rectification, etc.) in accordance with UK GDPR.

A separate Data Processing Agreement may be executed between the parties where required.

Confidentiality

Both parties agree to keep confidential any proprietary, commercial, or sensitive business information shared during the engagement, and not to disclose such information to any third party without prior written consent.

This includes, but is not limited to: business financials, client lists, pricing strategies, campaign performance data, and internal processes.

This obligation survives the end of the engagement and continues for a period of 2 years following termination.

This clause does not prevent either party from disclosing information where required by law, nor from sharing general, non-specific descriptions of the working relationship (for portfolio or testimonial purposes) with prior agreement.

Limitation of liability

We do not guarantee specific lead volumes, conversion rates, or revenue outcomes. Marketing results depend on many factors including market conditions, ad spend, competition, the quality of the client's service offering, and the client's ability to respond to and convert enquiries.

Nothing in these Terms limits or excludes liability for:

Death or personal injury caused by negligence.
Fraud or fraudulent misrepresentation.
Any other liability that cannot be limited or excluded by law.

Subject to the above, our total liability under these Terms in respect of any claim or series of connected claims shall not exceed the total fees paid by the client to Turbo Duck Studio in the 6 months preceding the date of the claim.

Neither party shall be liable to the other for any indirect, special, or consequential loss, loss of profits, loss of anticipated savings, loss of business opportunity, or loss of goodwill.

Force majeure

Neither party shall be liable for any delay or failure to perform their obligations under these Terms where the delay or failure is caused by events beyond their reasonable control, including but not limited to: acts of God, war, terrorism, pandemics, governmental action, strikes, failure of third-party platforms (including Google Ads), or widespread technical failures.

The affected party shall notify the other party promptly and take reasonable steps to mitigate the impact of the event.

Governing law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these Terms

We may update these Terms from time to time. Any material changes to these Terms will be communicated in writing to active clients and will not apply retroactively to engagements already in progress. For website visitors, changes will be posted on this page with an updated “Last updated” date.

Continued use of our services following notification of changes constitutes acceptance of updated Terms.

Entire agreement

These Terms, together with any Engagement Charter or written supplementary agreement executed between the parties, constitute the entire agreement between the client and Turbo Duck Studio and supersede all prior discussions, negotiations, and agreements relating to the subject matter.

These terms were last updated on 28 May 2026. While we have made every effort to ensure accuracy, this document does not constitute legal advice. If you have questions, email privacy@deirgroup.com.

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